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Human relationship Marketing Dissertation Topics Relationship marketing refers to the usance of relationships instead than purely transactional means, while focalisation on long term customer engagement. This lets companies adopt customers, while too maintaining customer dedication that results fashionable repeat custom for the firm.
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Is there a dissertation on Customer Relationship Management?
Show related SlideShares at end WordPress Shortcode Link of Prev SlideShare Next SlideShares Business, Technology Jun. 01, 2011 36,576 views 49 Share A dissertation on customer relationship management and importance of relationship marketing in the banking sector Business, Technology Jun. 01, 2011 36,576 views
Which is the best definition of relationship marketing?
Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing.
Why do you need to study relationship marketing?
In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.
Which is the best topic for a marketing dissertation?
Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on.
Last Update: Oct 2021
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